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Our Founder

"I want to help my clients find their way to transformation, change, and breakthrough as effectively as possible."

- Shamara D. Majekodunmi

Shamara is a highly regarded and sought-after brand consultant, motivational speaker, and life and business coach. Through her strategic, precise, and simple solutions, she helps her clients work through complex and unclear issues to achieve their goals.


As a life coach, she is skilled at engaging, motivating, and positioning her clients to progress with a confident yet fun and captivating coaching style that delivers. She coaches on the principle that real progress is only achieved by asking targeted, poignant, and illuminating questions. “I want to help my clients find their way to transformation, change, and breakthrough as effectively as possible. I can only help people find lasting results if I help them discover them for themselves." Her balanced positivity and biblically rooted principles motivate her clients to take control of their lives and activate their superpowers.


As a high-octane brand consultant, she bridges the gaps between her clients' brand identity and brand promise producing brand clarity, consistency, and continuity using her proprietary Brand RX™. Over her 22 years as a consultant, she has developed a reputation for providing solutions that work. She's worked with companies like Beacon of Hope Crisis Center, Steward Speakers Inc, Indianapolis Metropolitan Police Department, Fifth Third Bank, Charter Schools USA, RCI Technologies, the State of Indiana, Damar Services, and others.


In 2010, she closed Pressed Oil Christian Training Center, a UCCAI-accredited life coaching institute she started in 1999 based in Tucson, Arizona, to move to Indiana. Many graduates of Pressed Oil now serve their communities as life coaches and Christian counselors. In 2013 BLING Sorority, an after-school program to empower at-risk girls by building self-esteem, confidence, and purpose, was born! She then founded The Merit Group (later known as Selectly Branded), a brand and marketing firm she co-founded that held over a million dollars in contracts. After the birth of her miracle daughter Bimpe at age 43, she and her husband founded Bimpe's House of Books and Beauty. Bimpe's House offers all-natural and organic skin and hair care products and a variety of books that promote creativity, progress, and faith to enrich the mind, body, and soul.


She served on many advisory boards, including IVY Tech, Pass the Torch, Purposeful Living INC, Beacon of Hope Crisis Center, and Skyline Club. Shamara was a founding member of the Indiana Black Chamber of Commerce. She writes and creates various Christian-based Self- help and empowerment books, including I See a Hummingbird, Follow the Firefly, BLING: My Life is Not a Reality TV Show, For Goal Diggers Only, Free to be Me with a Cup of Tea, and Seeds for Start-Ups. The mother of two resides in Indiana with her husband and two granddaughters.

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